Bitcoin2026-10-01 21:24:55Nico Lechuga says Bitcoin can reshape the $4 trillion private equity industryBitcoin Magazine published a video feature centered on Nico Lechuga, a founding partner at Ego Death Capital and co-founder of ORANGE JUICE, arguing that Bitcoin could change the structure of the $4 trillion private equity industry. In the program, Lechuga says traditional private equity operates under a fixed timetable: funds typically last seven to ten years, which often leads to businesses being sold within three to five years. He presents permanent capital and a Bitcoin treasury as an alternative framework for owner-operators. The episode outline shows a broad discussion that goes beyond that headline claim. Topics include why the private equity fund model puts owners on a clock, what makes an acquisition target suitable for a permanent holding company, how free cash flow may be allocated between Bitcoin and the operating business, and why debt can weigh on a company. The conversation also covers owner-operators as frontline intelligence, the role of roll-ups, how to distinguish a real Bitcoin business from a pitch, competition with MBA search funds for small businesses, brand as an edge for ORANGE JUICE, and the idea of acquisition currency and crossing the chasm. Bitcoin Magazine also attached a disclaimer stating that the views expressed are those of the participants, not necessarily those of BTC Inc., Bitcoin Magazine, or affiliated entities, and that the content is for informational and educational purposes only.40
Bitcoin2026-09-14 12:43:26Orange Juice pitches a different corporate Bitcoin model built on operating cash flowBitcoin Magazine argues that Orange Juice is trying to break from the dominant corporate Bitcoin playbook, which has largely centered on capital markets and financial engineering. Instead of relying mainly on debt issuance, preferred stock, or equity sold at premiums to build Bitcoin exposure, the firm plans to buy profitable U.S. businesses, hold them for the long term, improve operations, and channel part of their excess cash flow into a Bitcoin treasury. The article says the trade-off is clear. Orange Juice would give up some of the explosive upside that pure-play Bitcoin balance sheet companies can capture in a bull market, but in return it may gain a source of purchasing power that is less tied to Bitcoin’s price and to the openness of external financing markets. That matters most in downturns, when equity premiums compress, credit becomes expensive, and companies dependent on capital markets can lose the ability to buy Bitcoin at lower valuations. The piece also stresses that the model rises or falls on acquisition discipline and operating execution. The businesses Orange Juice acquires would need recurring revenue, modest leverage, low maintenance capital needs, and resilience through recessions. The article was written by Allard Peng and first appeared on Bitcoin Magazine.800
Bitcoin2026-08-06 21:38:01Bitcoin Treasury Models Are Starting to Split, Raising New Questions for StrategyA market analysis from Unchained says the Bitcoin treasury trade is beginning to change shape as some pure-play public companies move away from accumulating BTC and crypto. VanEck head of digital assets research Matthew Sigel recently highlighted a list of firms that have abandoned those strategies, including Satsuma Technology, whose shareholders voted on July 21, 2026 to liquidate all 668 BTC, return capital to investors, and delist, with more than 90% approval. At the same time, Unchained points to the emergence of a cash-flow-based alternative. It cites Orange Juice, a proposed permanent capital company backed by a Bitcoin treasury and founded with names including Lyn Alden and Jeff Booth, as an early signal. About a week later, Tether-backed Twenty One Capital disclosed an executive shake-up and outlined a revised strategy that Unchained says closely resembled Orange Juice’s plan. Glenn Cameron, Global Head of Onramp Institutional, told Unchained that two successor models are emerging from the pure-play structure: Strategy’s credit model and a permanent capital model. The report frames the debate around which approach can hold up better and what rising competition could mean for MSTR.1820
Orange Juice2026-07-23 13:27:56Orange Juice raises $40 million seed round led by Ricardo SalinasBitcoin treasury holding company Orange Juice has closed a $40 million seed round, with Mexican billionaire Ricardo Salinas leading the financing. The company said the proceeds will be used to acquire profitable U.S. businesses and build a Bitcoin treasury. Orange Juice was co-founded by macro analyst Lyn Alden and author Jeff Booth, among others. It said it follows a permanent capital model centered on acquiring and holding profitable American companies for the long term, then using corporate cash flow to buy Bitcoin as a treasury reserve. The company’s stated goal is to build a Bitcoin-standard holding company modeled after Berkshire Hathaway.1360
Ricardo Salin2026-07-15 20:32:26Ricardo Salinas backs Lyn Alden’s new Bitcoin treasury ventureMexican billionaire Ricardo Salinas has voiced support for Lyn Alden’s new Bitcoin treasury company, according to a post on X from BitcoinTreasuries.NET. The post said Salinas had come to two conclusions: cash flow is king, and investors cannot rely on governments to protect the value of their money. On that basis, he said he supports the team behind the project. The development follows an earlier announcement that ORANGE JUICE, founded by Lyn Alden, had raised $40 million. The company said it plans to launch a permanent capital holding company backed by Bitcoin reserves. The update ties Salinas’ public endorsement to a venture that is positioning BTC as the reserve asset at the center of its corporate structure.1340
ORANGE JUICE2026-07-15 17:03:49ORANGE JUICE raises $40 million with Ricardo Salinas as anchor investorORANGE JUICE said it has raised $40 million, with Mexican billionaire Ricardo Salinas participating as an anchor investor. The venture was founded by Ego Death Capital partners Jeff Booth, Lyn Alden, and others. Its stated business focuses on acquiring profitable U.S. companies generating $1 million to $10 million in annual cash flow, holding them for the long term, and improving operations. The company also plans to build Bitcoin reserves at the businesses it acquires and set up an internal AI operations team aimed at lifting productivity across its portfolio. The announcement outlines a strategy that combines traditional business acquisitions with Bitcoin treasury building and operational changes inside acquired firms.1410
